Milifans – the chasm between mainstream and social media grows ever wider!


 Milifans

What is going on? Ed Miliband has a fan club on Twitter. He has teenage girls, only just getting over Zayn Malik leaving One Direction, all flustered.

Apparently, ‘Milifans’ as they are now known, have been describing him as ‘cool’ and changing the photos on their Twitter feeds.

And it’s not only teenage girls. After Michael Fallon’s intervention ten days ago describing Ed as a backstabber for knifing his brother, closely followed by Daily Mail revelations about his ‘tangled’ love life, their mothers are joining in too. I noticed one of them on Twitter describing him as sounding ‘rather dashing’ like some sort of latter day Mr Darcy.

Will the madness never end? I know we all love an underdog, but this is ridiculous! Haven’t these people seen the weird hand movements?

There is another point here, namely an ever-widening gap between mainstream and social media that is being magnified by this election. The more the mainstream attacks, the more sceptical the public gets. The old levers no longer work.

Ed Miliband is described as a backstabber and bed-hopper and his ratings go up.

Nicola Sturgeon is described as “The most dangerous woman in Britain” and her ratings go up.

Leanne Wood is described as naïve and ‘leftie’ and her ratings go up.

The truth of the matter is that the mainstream media is throwing everything but the kitchen sink at this, but the electorate is not responding – at least not in the way that is wanted. The response the mainstream media is getting is, at best, being ignored or, at worst, treated with contempt and/or ridicule.

Has the public cottoned onto media ownership/bias in the UK? Has Leveson had an effect? Or is it just that the attacks are so ridiculous, and there are so many other avenues for collecting and disseminating information, we are freer to make up our own minds?

I don’t know, just like I don’t know who is going to win this election, but one thing is becoming clearer. Unlike in 1992 we won’t be saying, “It’s the Sun wot won it.”

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